BackThe Mainstreet Marketplace
A resale marketplace for India's sneaker and streetwear culture
8,000
Orders placed through the marketplace
5,000+
Pairs in active listings
24h
Instantship: in-stock pairs shipped within a day
Details
Client
The Mainstreet Marketplace
Year
2022
Industry
Sneaker & Streetwear Resale
Scope
Brand & Identity
Web Storefront
iOS & Android Apps
Seller Onboarding
Admin & ERP
Authentication
Payments & Logistics
Duration
3 Months to Launch
Engagement
Venture partner: reduced fees for equity
Project Summary
The Mainstreet Marketplace (MNST) is a buy-and-sell marketplace for sneakers, streetwear, accessories and collectibles in India. STYLABS built it as a venture partner in 2022, working for reduced fees in exchange for equity, and still holds a stake. In three months we shipped the brand, a web storefront, native iOS and Android apps, and the seller, authentication and operations systems behind them. The marketplace has taken 8,000 orders and carries more than 5,000 pairs in active listings.
Company Description
An Indian marketplace for hype resale: limited sneakers, streetwear such as Fear of God Essentials, accessories and collectibles, sold by independent sellers alongside MNST's own and consigned stock.
Challenge
Before MNST, India's sneaker resale ran through WhatsApp groups. Buyers had no price history to judge a pair against and no guarantee it was genuine, and sellers had nowhere to list beyond their own contacts. A marketplace had to solve trust and price at the same time, on the phone where this audience already shops.
Solution
We built the marketplace end to end. The storefront puts price discovery first: a 'Last Sale' ticker across the top, category rails for sneakers, apparel, accessories, collectibles, MNST's own gear and preowned pairs, an 'Under 25K' range and new releases. Instantship marks pairs already in stock that ship within 24 hours. Sellers get their own onboarding and listing flow. Every pair goes through authentication that pairs machine learning with a dedicated authenticator. Behind the storefront sit an admin panel and an ERP for listings, orders and fulfilment, with Razorpay for payments and Prozo for shipping. The stack is React and Node.js on AWS, with native iOS and Android apps.
Results
MNST has taken 8,000 orders and carries more than 5,000 pairs in active listings, with authenticated, price-transparent resale replacing WhatsApp-group deals. The founder credits STYLABS's e-commerce expertise and understanding of the resale market for where the business is today.
“Mainstreet Marketplace wouldn't be where it is today without STYLABS. Their expertise in e-commerce and understanding of the hype resale market was crucial to our success.”
Vedant Lamba
Founder, The Mainstreet Marketplace
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